For the first time, I tried rose water. When you first smell it, it has a smoky rose scent and it is 100% pure. It could be because there is no added fragrance, only the natural rose scent. My skin is easily irritated by anything. However, I applied this rose water at night without washing my face (which I normally do) and was relieved that it did not irritate my skin. I'm using it as a toner.